Effective date: [27.03.26]
Last updated: [27.03.26]

This Cookie Policy explains how William & Maurice uses cookies and similar technologies on this website.

It should be read alongside our Privacy Policy, which explains how we collect and use personal data more broadly.

1. Who we are

William & Maurice is a bathroom design, supply and installation business serving customers in Cheshire and South Manchester through this website.

Business name: William & Maurice
Contact name: Ed Davies
Telephone: 01829 262462
Mobile: 07980 748065
Email: info@william-maurice.co.uk
Address: Chapel House, Alpraham, Tarporley CW6 9JE

If you have any questions about this Cookie Policy, please contact us using the details above.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember settings, understand how visitors use the site, and in some cases support marketing or embedded third-party services.

Some cookies are set by the website you are visiting. Others are set by third parties, such as analytics, video, map, or social media providers.

The ICO treats cookies and similar technologies under PECR and UK GDPR rules, with different consent requirements depending on whether they are strictly necessary or not. 3. How we use cookies

We may use cookies and similar technologies to:

  • make the website function properly
  • keep the website secure
  • remember your cookie preferences
  • understand how visitors use the website
  • improve website performance and usability
  • support embedded content such as maps, videos, or social feeds
  • measure the effectiveness of enquiries or website activity, where applicable

4. Types of cookies we may use

Strictly necessary cookies

These cookies are essential for the website to function properly. They may be used for things like security, network management, accessibility, and remembering privacy or cookie choices.

These cookies do not usually require consent, but users should still be informed about them. The ICO states that only cookies that are truly essential to provide the service requested by the user fall within the exemption. Analytics or performance cookies
These cookies help us understand how visitors use the site, such as which pages are visited most often, how users move around the site, and whether any errors occur.

These cookies are generally not strictly necessary and usually require consent before being placed. Functionality or preference cookies
These cookies remember choices you make, such as cookie settings or other display preferences, to improve your experience.

Depending on their purpose, these may require consent unless they are strictly necessary for a service you requested. Third-party cookies
Some pages may use third-party services such as:

  • Google Maps
  • embedded videos
  • social media plugins
  • website analytics tools
  • spam prevention or security tools

These third parties may set their own cookies. Their use of cookies is controlled by their own policies.

5. Consent to cookies

Where required, we ask for your consent before placing non-essential cookies on your device.

You can choose to:

  • accept all cookies
  • reject non-essential cookies
  • manage your preferences by cookie category

Under ICO guidance, consent for non-essential cookies must be a clear positive action. Pre-ticked boxes, implied consent, or simply continuing to use the site are not enough. Users should also be able to refuse non-essential cookies as easily as they can accept them. 6. Changing your cookie preferences

You can change your cookie preferences at any time by:

  • using the cookie settings or cookie banner tool on our website, where available
  • adjusting your browser settings to block or delete cookies
  • clearing cookies already stored on your device

Please note that blocking strictly necessary cookies may affect how the website works.

7. Cookies currently used on this site

Currently we have no cookies on the site, but potential tracking that could come in before this document is updated could include Cookie consent tools, Google Analytics, Google Maps, YouTube, ReCaptcha.

8. Third-party services

The website may use third-party providers to support analytics, security, maps, embedded content, or website functionality.

Where third-party cookies are used, those providers may process information in accordance with their own privacy and cookie policies. If personal data is involved, that processing is also subject to UK data protection requirements. The ICO notes that organisations must clearly explain cookie use and ensure valid consent where needed. 9. Marketing cookies

We do not currently use advertising or marketing cookies on this website.

We may update this Cookie Policy from time to time to reflect changes in the law, guidance, or the cookies and technologies used on this website.

The ICO notes that UK data protection and PECR-related changes under the Data (Use and Access) Act 2025 are being phased in between June 2025 and June 2026, so policies should be kept under review. 11. Contact us

If you have any questions about this Cookie Policy, please contact:

William & Maurice
Contact: Ed Davies
Telephone: 01829 262462
Mobile: 07980 748065
Email: info@william-maurice.co.uk
Address: Chapel House, Alpraham, Tarporley CW6 9JE