Effective date: [27.03.26]
Last updated: [27.02.26]
William & Maurice respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, contact us, request a quote, or use our services.
1. Who we are
William & Maurice is a bathroom design, supply and installation business based in Cheshire and serving customers in Cheshire and South Manchester. Our website promotes our bespoke bathrooms, en-suites, wet rooms, tiling and related services.
Data controller: William & Maurice
Contact name: Ed Davies
Telephone: 01829 262462
Mobile: 07980 748065
Email: info@william-maurice.co.uk
Postal address: Chapel House, Alpraham, Tarporley CW6 9JE
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.
2. The personal data we collect
We may collect and process the following personal data if provided:
- your name
- your phone number
- your email address
- your address or project location
- details of your enquiry
- information you provide when requesting a quote
- any feedback or messages you send to us
- records of communications with you
- technical website data such as IP address, browser type, pages visited, device information and cookie-related information
If you provide information about a property, renovation plans, design preferences, budgets, or timelines, we may process that information where relevant to your enquiry or project.
3. How we collect your data
We collect personal data when:
- you fill in a contact form on our website
- you request a quote
- you contact us by phone, email, or social media
- you communicate with us about a project
- you browse our website
- you leave a review or testimonial
- a third party refers you to us and passes on your details with your permission
The current website includes a contact form and quote request/general enquiry options.
4. How we use your personal data
We use your personal data to:
- respond to your enquiries
- provide quotations
- arrange site visits, consultations, and project discussions
- provide bathroom design, supply, installation, tiling, and related services
- manage customer relationships
- keep records of enquiries, quotes, and projects
- improve our website and services
- meet legal, regulatory, tax, accounting, or insurance obligations
- establish, exercise, or defend legal claims
- send service-related communications
We do not sell your personal data.
5. Our lawful bases for processing
Under UK data protection law, we must have a lawful basis for using your personal data. Depending on the circumstances, we rely on one or more of the following:
Contract
We process your personal data where it is necessary to take steps at your request before entering into a contract, or to perform a contract with you.
For example:
- preparing a quote
- arranging a survey or consultation
- delivering agreed services
Legitimate interests
We may process your personal data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.
For example:
- responding to business enquiries
- managing customer communications
- maintaining records of quotes and projects
- improving our website and services
- preventing misuse of our website or services
Legal obligation
We may process personal data where necessary to comply with legal obligations, including accounting, tax, insurance, and health and safety obligations.
Consent
Where required, we rely on your consent.
For example:
- where you voluntarily submit certain information via a website form
- where non-essential cookies are used
- where you agree to marketing communications, if applicable
Where we rely on consent, you can withdraw it at any time.
ICO guidance states that privacy notices should explain the lawful basis used, people’s rights, retention, sharing, and how to complain.
6. Who we share your personal data with
We may share your personal data where necessary with:
- website hosting providers
- email providers
- IT support providers
- website analytics or cookie providers
- trusted subcontractors, suppliers, installers, trades, or advisers involved in delivering your project
- professional advisers such as accountants, insurers, or legal advisers
- regulators, law enforcement bodies, or courts where required by law
We only share personal data where there is a valid reason for doing so and where appropriate safeguards are in place.
7. International transfers
We aim to store and process personal data within the UK. However, some website, email, or software providers may process data outside the UK.
Where personal data is transferred outside the UK, we will take reasonable steps to ensure appropriate safeguards are in place in line with UK data protection law.
8. How long we keep your data
We keep personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, insurance, and record-keeping requirements.
Typical retention periods may include:
- general enquiries: up to 12 months after the last contact
- quotes that do not proceed: up to 24 months
- customer/project records: up to 6 years after the end of the project, or longer where required for legal, tax, insurance, or warranty purposes
- website analytics/cookie data: according to the relevant cookie or analytics settings
If retention is no longer necessary, we will securely delete or anonymise the data.
9. Cookies and website tracking
Our website may use cookies and similar technologies to help it function, understand how visitors use the site, and improve performance.
These may include:
- strictly necessary cookies required for core site functionality
- analytics cookies used to measure website usage
- preference cookies used to remember settings
If we use non-essential cookies, we will request your consent where required.
ICO guidance states that website visitors need to be told about cookies, and consent is generally required for cookies that are not strictly necessary.
Please see our Cookie Policy that explains:
- what cookies are used
- what each cookie does
- how long they last
- how users can change their cookie preferences
10. How we protect your data
We take appropriate technical and organisational measures to help protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
These measures may include:
- secure access controls
- password protection
- device and email security
- limiting access to personal data to those who need it
No method of transmission or storage is completely secure, but we take reasonable steps to protect the information we hold.
11. Your data protection rights
Under UK data protection law, you may have the right to:
- request access to your personal data
- request correction of inaccurate or incomplete data
- request erasure of your data in certain circumstances
- request restriction of processing in certain circumstances
- object to processing based on legitimate interests
- request transfer of data you provided to us, where applicable
- withdraw consent at any time, where we rely on consent
To exercise any of these rights, please contact us using the details in section 1.
ICO guidance says people must be told about their rights, and the right to object should be clearly brought to their attention.
12. Complaints
If you have any concerns about how we use your personal data, please contact us first and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO).
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Further information about complaints is available from the ICO.
13. Third-party links
Our website may contain links to third-party websites, including social media platforms or supplier/manufacturer websites. If you follow a link to another website, that site will have its own privacy policy and we are not responsible for its content or practices.
14. Children
Our website and services are not directed at children, and we do not knowingly collect personal data from children.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page and, where appropriate, highlighted elsewhere on the website.